UPC Designs: Unmasked

Have you picked up a UPC calendar this semester or in the fall? Did you see a promo for a lip sync battle, and open mic night, or for North by North Texas this past week? There is a creative force behind all these UPC posters, and she is none other than Design Work’s own Barbara Hernandez. Rarely do we get to highlight the designers themselves, so allow us to take a moment and introduce you to Barbara!

What drew you to graphic design?

“My story is kind of funny, but I’ve always been drawn to art and mathematics. During my time at community college, I took both subjects to see which one I would like to pursue a career in. When it came time to transfer to UNT, I choose to pursue math but soon realized after my first semester that it wasn’t for me anymore. During this time I knew that if I wasn’t going to pursue a degree in math, then I would do something with art but just didn’t know what exactly. I reflected back on my life and realized that in some amateur and childish way had been dabbling in graphic design. I remember in the fifth grade getting asked to hand draw typography for birthday cards my classmates would give to each other. I remember being five and saving a shoe box that was shaped like a butterfly because its form and colors fascinated me so much. It was little things like those childhood memories that I took as signs and thought maybe I should look into graphic design as a possible career path.”

What is your favorite thing about what you do?

“My favorite thing about this job that I get the opportunity to experiment with different visual languages each week. I mostly design posters for UPC events, and with each poster I have to think about which visual style is most appropriate for the design. On some days I am drawing illustrations or vectoring custom typography, other days I am collaborating with our in house photographer, Hope. It’s always something new, and that is something I look forward to with each design.”

What are your strengths, in your own words?

“I think my strength is that I like to play with design and am always willing to learn and try something new, even if it’s frightening and out of my comfort zone.”

What is your favorite thing you’ve ever designed?

“That’s a tough one because I design so much for UPC. I did enjoy designing UPC’s Event Calendars this year. The cover for this spring semester just makes me smile each time I see it. Side note, if you picked up a calendar this semester, please recycle it or cut it up and make it into a new work of art.”

What staple songs are on your playlist?

“Brillo –  JBalvin ft. Rosalia
Hablame –  Chicano Batman & Caloncho
Microphone – Coconut Records
El Ratico – Juanes ft. Kali Uchis
Brazil – Declan McKenna
Friend Crush – Friends
Lazy Eye – Silversun Pickups”

What is your spirit animal?

“Okay, so I never really thought about this, and when I asked my coworkers, whom I am close with, they said I was a hedgehog. The Buzzfeed quiz I took to prepare myself for this question said I was a sloth. I don’t see it, so I am going to say my spirit animal is a rabbit mostly because I had a pet rabbit growing up and they are fluffy and cute.”

What’s your favorite color?

“When I was younger, I would always say my favorite color was purple, but now I think it’s black. I wear it a lot, and it’s the color of my hair. So yeah, my favorite color is black.”

What is your brain food?

“Is popcorn brain food? It is made from corn, a vegetable…”

What are your goals for the future?

“Besides surviving these last few weeks of the semester and not falling on stage during graduation in May, I trip a lot, I want to grow as a person and become comfortable and love the person I am becoming.”

To check out more of Barbra’s work and stay updated on her future projects, you can view her portfolio here: https://barbara-hernandez.com/.