Profile: Jhad Francis

Curious about the creative forces behind UNT Union Marketing? Jhad Francis is one of our videographers. He has worked for Union Marketing for 8 months and has been one of the driving forces behind our Tiny Nest series, Thrive campaign video, the Campus Chat videos and many more.

Jhad’s strengths, in his own words:

“I enjoy problem-solving which is why I like stuff that is in the moment or on the fly because the problem is right there in front of me. It’s not like down the road which means my brain is working in the here and now to figure out all the different solutions and possibilities. I try to make sure that everyone feels comfortable and engaged, so I think that is definitely why I like group work and collaboration. Even if everyone isn’t satisfied with the product, everyone still feels fulfilled because their talents and energy were being used by everyone whether people are working under me or I am working under someone. My priority is to make sure everyone feels good while working.”

What songs are on your playlist?

“Roberta Flack Flying Lotus, Miasma Sky Baths, Four Corners Digable Planets”

What is your spirit animal?

“I always said Jabberwocky when I was young because I didn’t want to give a real answer. I’ve been inspired by Orcas lately. They don’t hunt humans and they are not malevolent. But at the same time, there are things that we don’t know about them and they are kind of mystical. We don’t know if they are friendly, but we definitely know that they are not unfriendly and we keep our distance from them, not because we are afraid of them, but because we respect them.”

What is your brain food?

“Definitely, eggs.”

What is your favorite color?

I’ve always been into blue, specifically Indigo Blue which is the color of the sky right before sunrise or right after sunset. I’m also into green as well, like a desaturated green. I do like my earthy tones.

What’s in your bag?

2 half-filled notebooks, wallet, keys, breath strips, chapsticks, a bunch of pencils and pens, a thrifted shirt, my Sony headphones, a shot-list for a film that I edited, a clipboard with a shot-list for another film that I edited, a book The Year of the Runaways, and an issue of a socialist magazine.  

What would you do if you were not in videography?

I really love photography, but that is kind of cheating because the industries criss-cross. I would love to do writing, but I didn’t develop the discipline in my childhood to write consistently to write all the time, both fiction and non-fiction stuff. I love talking, writing, and discourse. I love giving my perspective and seeing other people’s perspective and if I didn’t do that through video, then I would do it through writing.

What is your favorite thing about what you do?

It really ties back to my love of visuals in general. I really like capturing life in all its different forms and I like that this job allows us to shoot all the different walks of life that go through the union and on campus in general. I love the diversity of our content and how it shows all the different activities and topics that people are passionate about. I love how we use visual storytelling to get a point across and show how much stuff is going on. I guess people have a pre-formed image of UNT and college in general. Video and visual storytelling are really important because it shows people that these are all the things that go on here and not just what they think.

What are your goals for the future?

I’ve been really interested, in the past year, in what makes a story interesting. When you think about it, a lot of dramas are just like two or three normal everyday people doing everyday things, but why do we sit down for two hours? Why are we so entranced by it? I’ve been interested in dramas a lot. Eternal Sunshine of a Spotless Mind is definitely my favorite film of all time. Phantom Thread is the most recent film I’ve seen that I loved. It is by Paul Thomas Anderson.